Grinduro Team Interviews SORA Director Justi Hansen
MEET THE PROMOTER: JUSTI HANSEN, GRINDURO CA
Meet Grinduro CA’s race co-director who’s spearheading an outdoor renaissance and doing everything in her power to accelerate equity in the outdoors, while bringing Grinduro CA to life.
There are easier jobs than spearheading an outdoor renaissance, but for Justi Hansen, who has spent more than half her lifetime on the 4,322 metre-tall Mt Shasta, there’s no better purpose than accelerating equity in the outdoors – especially when the role includes bringing Grinduro California to life.
As executive director of the Siskiyou Outdoor Recreation Alliance (SORA), Justi says being tasked with bringing Grinduro to Mt Shasta was a no-brainer. “The opportunity to be the non-profit behind this round of Grinduro came along at exactly the right moment,” the former mountain guide and long-term gravel addict says with a grin. “It’s such a funny story,” she chuckles, recalling the chain of chance conversations that brought her and her team’s playground to the epicentre of the sport and unlocked this opportunity to raise money for their cause, which centers – at its most basic – around happier, healthier and more fulfilling lives doing things outdoors.